Stacy Earl

Growth marketing for healthcare & senior care.

I grow healthcare and health-tech companies by owning the pipeline number and building the engine myself: account-based marketing, paid media, lead routing and attribution. I've built marketing from zero three times and worked on growth for AI wearables, aging-in-place safety and senior care.

  • ABM
  • Paid media
  • Pipeline
  • Attribution

Executive MBA, Johns Hopkins · PMP

Stacy Earl
+165%

Cardiogram

Downloads, with revenue up 33.5%

$140M

EngagePoint

Grew from $5M; I built its marketing from zero

#11

Besitos

On the 2024 Inc. 5000

+300%

Day-30 retention

From lifecycle and nurture programs

One problem, from several angles

For the last five years I've worked on growth for companies that each solve a piece of the same problem: helping people, especially older adults, stay safe and healthy.

Before marketing, I was an asset manager for senior living facilities, so I know that buyer from the inside.

Selected work

AI health tech

Cardiogram (ilumivu)

Machine learning on wearable data for early detection of AFib, high blood pressure and other conditions.

  • Downloads +165%, subscriptions +12.75%, revenue +33.5%
  • First marketing hire: built the function, CRM and attribution stack from zero
  • Ran account-based marketing to health plans for a B2B clinical research platform
Aging in place

Livewell Mobility

Aging-in-place and fall-prevention home modifications.

  • Built a custom CRM and sales pipeline with Claude Code in 8 days, cutting software costs from $900 to $35 a month
  • Run Google Ads and LinkedIn Ads to referral sources (case managers, therapists, discharge planners), tracked into the CRM
  • Rebuilt the website with 22 condition pages; weekly visits up 88% in September 2026
Senior care

VITAS Healthcare

Marketing the nation's largest hospice and palliative care provider to hospitals, health systems, ACOs and practitioners.

  • Ran three 2026 webinars with the Florida Hospital Association
  • Led strategy for the relaunch of the referral app that drives new patient admissions
  • Built the capture and proposal function from the ground up; won contracts with UC San Diego Health and Miami-Dade County
Growth at scale

Besitos

Built and led the marketing function at the #11 company on the 2024 Inc. 5000, reporting to the CEO.

  • Lifecycle and nurture programs that lifted Day-30 retention 300%, across 4M+ emails a month
  • B2B partner marketing: 11 tradeshows run end to end with sales
  • Named a Business of Apps App Leader (2024)

What I do

  • Account-based marketingFinite account lists with long, multi-stakeholder buying cycles
  • Paid media, hands-onPaid search, LinkedIn and Meta, run myself
  • Pipeline operationsLead scoring, routing and nurture in HubSpot and Salesforce
  • AttributionReporting that sales and finance trust

I'm passionate about AI and use it to do the work, not just talk about it: CRMs, lead-routing alerts, dashboards and content libraries I've built with Claude Code to keep pipelines moving.

Capture wins

A decade winning $500M+ in state health contracts: account-based selling at its most demanding.

Contract wins

$300M in wins in 18 months

Medicaid Modernization
West Virginia; Missouri; Minnesota; NASPO ValuePoint (Provider)
State Healthcare Exchanges
Maryland; Minnesota; Arkansas
Hospice provider contracts
UC San Diego Health; Miami-Dade County
Home Health Care
Delaware
Grants
VA Specially Adapted Housing; Small Business Innovation Research (SBIR)

Project management

  • Hawai'i Medicaid Modernization & Healthcare Exchange
  • Minnesota Healthcare Exchange
  • South Carolina Medicaid Modernization

Speaking & recognition

I speak on how customer data turns into growth: personalization, retention, CRM and customer trust.

Contact

The fastest way to reach me is email.